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More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives. To learn more about the film, you can visit http://www.pleasefeedtheanimals.com/.

I was sent this video late last week and glazed over the title not giving it much thought. In fact, it was only by chance that I stumbled back across it this morning and it grabbed my attention. Just after reading this, I read a quote from Mason Rose’s facebook status which read “discover the person you are before you find the person you need to be”! Not sure where he found it so lets make the assumption that it is his own. After all, he is an inspiring guys who daily creates inspiring things. If you don't believe me, google him.

The two seem to go hand in hand to me, the quote by Mason and the video for Lemonade. So here is the question. Who are you?

A good friend of mine is in advertising and recently accepted a redundancy. For a while, he looked shaken. But now, he looks like a new person. He is evaluating his life and I know, each time we catch up, he is moments closer to doing something that matters. He is spending the time away from the confines of an office understanding his craft, how he can do what it is that he wants to do. And he will.

Another friend was recently laid off from a one dimensional corporate environment and is now in the final stages of launching a private enterprise. He has chosen to create work that matters. All work matters, it all impacts life and creates opportunity. The key is, does it make you happy. He has chosen a path full of risk, assumptions and riddled with questions. Maybe he will be thanking his employer in the not to distant future for letting him go however, what I do know is, that the people he touches through his new venture will be moved by his vision for the rest of their lives. We will be writing more about the project shortly.

A lot of people make the mistake of looking to others to find answers. I did it last week. The more you depend on others to define you, the longer you wait for the job to tell you who you are, the longer it will take to be free to become the person or have the career you want.

Don't wait until the job is no longer there to start taking charge of your career. Do it when your heart says its time. And do it with a plan.

Having been a partner in a company that is no longer here and involved in various start-ups over the years. The only thing that works. The only way to make this successful is to plan. Create a plan for you. For your life, your vision and your dreams.

When your boss says “hop in, i’ll drive. Don’t. Don't believe him and don't hop in.. He doesn't care enough about you to take you to where you want to go. So politely thank him for the offer and let him know, in your nicest voice. That, in fact, you will be driving from here on in”.

Good luck.

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