Taking a trip back in time (only slightly), we come across David McCandles from InformationIsBeautiful Hierachy of Digital Distraction. We read through this a few month ago and desciced to re-surface this for our readers. With a trend in corporate Australia with late adopting managers shutting down FaceBook, MySpace and YouTube (godforbid), we thought this reserch into the trumping of digital distraction was worth a review.
We love the continual presence of email in the hierarchy of all things distracting.
(to view a larger image, click on the picture or here)
David describes the cloud in more detail:
The Cloud
In this diagram, each level in this hierarchy trumps the next.
So, if you get a new msg on Facebook, but your landline rings, you’ll take the landline call. You might have a spasmodic moment of ‘uh? wadd I do’. But, usually, you’ll take the call.
Similarly, if you get a new SMS whilst opening a new online dating message, you’ll be hard pressed not to read that SMS. It’ll take a great force of will. You may attempt to do both simultaneously. But if you really observe yourself closely, one will take priority – even if it’s only by milliseconds. The SMS will win your attention.
And so on up the chart…
For the pending release of David’s new book, visit the link here The Visual Miscellaneum and add yourself to the list of people waiting to purchase.
unclutered white spaces would like to make a new suggestion in terms of digital distraction to the list. If you are at work, which I assuming 97% of readers are. I apologies as this will turn you into a DJ in less than 24 seconds and more than likely change your life albeit breifly. Take some time out of your day to visit Two YouTube Video’s and MotherF*cking Cross Fader Dot Com. Enjoy and apologies in advance for the digital distraction.
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