Innovation Forum - held at Danks Depot in downtown Waterloo on Tuesday 24th of November.
Innovation can be fleeting. One person’s idea of innovation can be another persons idea of failure. Innovation comes and goes, often leaving behind either infused fans or scathing critics. What is innovation and how is it defined? mmm how long is a piece of sting?
At igloo, innovation is one of our core business pillars and we are constantly striving to evolve and adapt to it’s changing landscape. Heck if anyone understands how to adapt to different environments then it is certainly eskimos -We need to stay warm in cold conditions.
In a quest to uncover the key to innovation, I recently attended the first Innovation Forum. A night to debate innovation amongst industry experts and align innovation with best business practices. The Innovation Forum is an initiative by Ben Rennie of Uncluttered White Spaces.
The Innovation Forum presented an opportunity for like minded industry professionals to discuss what constitutes innovation and how it redefines consumer behavior. The event also raised crucial funds for social enterprise organisation Streat that helps homeless people find long-term employment.
Social Media practitioner Ian Lyons kicked off the forum discussion, exclaiming “broadcast is disrespectful, repetitive 30 sec TVC’s are not only annoying but consume peoples time, I find them offensive”. Lyons went on to inform us that, “social media is more than just Facebook and Twitter. Competitors are listening to countless online conversations to gain consumer insight and deliver innovative products”.
Business Strategist Mick Calder from 333 Consulting explained innovation “is like porn, you really don’t know what it is, but you know it when you see it”. Ideas Director, Paul Swann from Naked Communications, went on to explain innovation as a social responsibility, claiming “retailers demand new products”.
Only 15 minutes into the discussion and clearly the innovative juices were flowing. Innovation is a complex topic that requires lateral thinking and educated debate. The forum raised questions surrounding,
What is the incentive to innovate?
Is innovation possible in big business?
Why is there a need for innovation?
What kills innovation?
To read more… head on over to the Gloo.
(http://blog.igloo.com.au/?p=978)
Article by Teal Barnes from Igloo.
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