Nike/ Jordan release the M6 line accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers. We often try to say too much about a product, either in text or in video or through interactivity. In this case a few words and a few great images say it all and deliver a great brand experience.
Abandoning tiresome lists of product specs, the site provides visitors with an easily navigated series of short cinematic clips that speak to the shoe’s features and the inspiration behind every detail. Those looking for core information can interact with more familiar interfaces that describe the shoes’ specifications, or can click through to Nike.com and other retailers.
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