PLAYCommunication have released a project that you need to know about. Probably because it’s something that will be happening for a very short time—and at a very secret location! Tourism Victoria, has given PLAY the juicy job of bringing the King Valley wine region to Sydney. To carry that out, PLAY created King’s Vault—a unique, inviting, and fleeting King Valley wine bar that will literally ‘pop up’ in Sydney overnight.
King’s Vault has been designed to re-create the intimate experience of King Valley’s cellar doors, while spotlighting a cross section of locally grown Prosecco, Sangiovese, Arneis, Nebbiolo, Pinot Grigio and other distinctive Italian styles. What makes it so different is that it is a temporary wine bar that only serves new world Italian varietals, and gourmet delights of the King Valley wine region.
The experience itself is all about mystery and discovery. Guests are kept in suspense regarding the bar’s whereabouts until closer to the launch. If you’d like to put yourself on the guest list, all you need to do is register at www.whereiskingsvault.com. When the time is right, you’ll be notified of the King’s Vault whereabouts by SMS. The bar will be open from Wednesday evening, November 18—for a very limited time.
If you’re interested, you can also check out the King’s Vault presence on Facebook and Twitter (@kingsvault), as well as the King’s Vault website. You can even win a trip to the King Valley by visiting www.whereiskingsvault.com.au/competition/
Don’t wait too long to get your name on that list!
3 minutes a day on business | marketing | strategy | design | people
Read more about uncluttered white spaces
Design by 6.2 | an innovation lab
Subscribe to entries
Subscribe to comments
All content © 2010 by uncluttered white spaces
