Companies sell stuff. People buy stuff.

Helge Tennø from 180360720 has again put together an indepth look into old media versus new media and the changing perceptions in value. Below, Helge updates us on the presentation.

Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme of the conference: “It’s the people stupid”.

As my bio states:

“…As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.”

The presentation tries to identify the difference between traditional attention based advertising (company centric) and new marketing (human centric). Proposing some challenges/opportunities regarding the former and exploring some of the major mindset changes regarding the latter.

The big idea being a continuation of one of my earlier presentations: Thatmarketing becomes the product, adding additional value, eclipsing it and making it unique.

Marketing being the value provider and products being invitations to next generation memberships and subscription models

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This entry was posted on Friday, November 20th, 2009 at 9:13 am and is filed under MARKETING, Social Media, THE WHITE ROOM and tagged with EVENTS, MARKETING, Media, new media, Social Media, STRATEGY, value. You can follow any responses to this entry through the RSS 2.0 feed.