Understanding Gen Y in 2009.

There has not been a great deal which we can take away from banks over the past few years. However the Commonweath Bank in May this year, created a dedicated website and a structured social media campaign discussing views on spending, saving and the GFC communicating directly to Gen Y.

We spent some time on this presenation and the information provided is amazing data and really well presented. A bank who seems to be listening? What we love most about this is the bank giving the consumer (clients) a platform to have a voice. Enjoy.

Y Money Matters – Understanding Gen Y In 2009

View more presentations from YMoneyMatters.

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This entry was posted on Wednesday, October 28th, 2009 at 9:36 pm and is filed under Social Media and tagged with Banks, Commonwealth Bank, gen-y, GFC, MARKETING, Social Media, Youth. You can follow any responses to this entry through the RSS 2.0 feed.