If you believe everything you read, you’ll know that teens aren’t watching TV anymore.
They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing. Teens are able to consume more than two media at any one time. The best bit for us is that they cross-reference one with another. TV will deliver the scale, online delivers the emersion. It’s a beautiful thing.
Inserted below are some top line results from a Habbo Australia survey conducted in April 2009. The point is simple, neither TV or the Internet are silos, they are intimately woven together
If you still don’t believe that TV is still big, please have a read of the new Nielsen research , plus some data from Fuseand then the Beta Life study from MTV International.
If you would like to know more about Gen Z, you can either download the pdf, watch the video, contact Launch Groupor send Paul at ThreeBillion a little email.
Article thanks to ThreeBillion.com (Our absolute favorite source for youth related articles).
About the Author: THREE BILLION PROJECT
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