We’re sort of loving Mucca Design’s packaging design and cheeky copy for the newly-opened gourmet store Brooklyn Fare. You may already be familiar with Mucca’s work — examples include the branding and logo design of Keith McNally’s Balthazar and the recent website and logo redesign of MenuPages.
The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage and t-shirts (in all it uses only four colors). The packaging “talks” to the consumer using a witty tone, playing on tired cliches, and we’re especially fond of the coffee cup sleeves that poke fun at Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Suck it Starbucks!
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