Red Bull marketing

When we think about the brand Red Bull, we think of more than just product. The brand is a great success story with strong ties to community, events and youth relevance and widely regarded as one of the best youth marketers in the world today.

Here is a snapshot of The Red Bull 5 rules in youth marketing:

1) You have to be where they are (youth)
2) “Create”, don’t sponsor events
3) Be their social fabric
4) Sell “community” not products
5) Create legacies not advertising

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This entry was posted on Wednesday, August 19th, 2009 at 8:30 am and is filed under EVENTS, MARKETING and tagged with MARKETING, Performance, Red Bull, Skate, Skiing, Teamwork. You can follow any responses to this entry through the RSS 2.0 feed.