4320 LA

I was lucky enought to be involved in the Ray-Ban Never Hide campaign in 2007 that incorpoarted uploading an image of yourself to the Ray-Ban web site. The images were then relayed onto a billboard in Time Square in New York where a photo was taken of the billboard (yes with you on it wearing Ray-Bans). Then reposted back online where you can register your details and grab a copy of the image.

It was an amazing campaign and super successful playing a role in re-launching the Wayfarer and Aviator for Ray-Ban.

Whilst not quit on the same scale. This new campaign by V Australia ties in nicely with Twitter and social media setting the challenge for 3 guys sending 4320 tweets from LA in 3 days. Nice.

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This entry was posted on Thursday, July 30th, 2009 at 10:30 am and is filed under MARKETING and tagged with Brand, MARKETING, Ray Ban, Sunglasses, Twitter, Virgin. You can follow any responses to this entry through the RSS 2.0 feed.