ETHONOMICSReal businesses solving real human problems.

Discovering I Can Lead By Myself

I screwed up. Two weeks ago, we were negotiating with a pair of my mentors and advisors. Until this point, they had been helping me for free, and I’d asked them whether they would join the business on a more formal basis. It’s impossible to …

The Things That Don’t Scale

The Holy Grail for most business people and entrepreneurs is to create a massively scalable enterprise that changes markets and people’s lives while making a ton of money. That’s a great end game and some businesses actually achieve it.…

How To Believe In Yourself

There was a long time when the lack of belief in myself was a major factor in my life.

I didn’t pursue an ideal career, or start my own business, because I didn’t think I could. I didn’t stick to habits because I didn’t really believe I had…

Letting Someone Go With Dignity

Obviously, it’s no fun to get fired. But it’s also no fun to be the one doing the firing.

I have heard it said that the stress of terminating someone’s employment can reduce your lifespan. I certainly know that I’ve awakened in a sweat …

DIGITAL

Making Mootching Cool

Collaborative consumption has been popularised by services such as AirBnB, allowing people to utilise spaces that otherwise would have sat empty. The same thing thing may now be done with all those appliances, gadgets, equipment and tools…

DESIGN

Lightball Designed To Save Lives

Firefighters have one of the most dangerous jobs in the world, risking their lives to save people and extinguish the spread of fires. The Lightball, designed for use by firefighters, could help during house fires or tight, low visibility spaces.…

Swim Like A Fish

It has long been a dream of humans to swim like a fish; not be restrained to resurfacing for air and then limited to the capacity of that single breath. Jeabyun Yeon, an industrial designer from South Korea, has produced a concept named TRITON

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THE BULL

The Things That Don’t Scale

The Holy Grail for most business people and entrepreneurs is to create a massively scalable enterprise that changes markets and people’s lives while making a ton of money. That’s a great end game and some businesses actually achieve it.…